Follow-up depended on memory
Test drives, service reminders, and recall outreach relied on someone remembering to pick up the phone.
AI contact center design for 3Portals
A contact center built for every call a dealership makes.
3Portals asked us to design the platform behind their AI voice agents: a single system for launching outbound campaigns, watching calls happen live, and reading back exactly what was said.
- Client
- 3Portals
- Product
- AI contact center for dealerships
- Scope
- Product design, UX/UI
Every department calling customers, with no shared system behind it.
A dealership calls the same customer for a lot of reasons: a service reminder, a recall, a lease coming up for renewal, a test drive worth following up on. Each of those calls used to depend on a person remembering to make it, and on a tool that didn't talk to the others.
No record of the call itself
Without a transcript or recording, a manager had no way to check what a rep, or an AI agent, actually said.
Sales, service, and care in separate tools
Outreach for each department lived in its own spreadsheet and dialer, with no shared view of what was working.
A campaign dashboard on one side. A live call record on the other.
3Portals runs the outbound calls with AI voice agents. We designed the system a dealership uses to launch that outreach, and the record it leaves behind.
Campaign managers needed one place to see every active outreach effort, no matter which department it belonged to. Quality teams needed a way to trust what an AI agent said on a call without listening to every recording end to end.
- AI voice agent design
- Campaign management dashboard
- Live call monitoring
- Call transcription and AI insights
- Quality assurance workflows
- Analytics and reporting
Every outreach effort, one dashboard.
Scheduled service reminders, test drive follow-up, recall outreach, lease renewal, sales lead follow-up, post-service satisfaction calls: each campaign is scoped, tracked, and reported on from the same screen, with total contacts, connect rate, and engagement rate visible at a glance.
Not just that a call happened. What was said on it.
An AI agent follows up on a test drive, offers a time with a sales advisor, and confirms the booking, and the full exchange is there afterward: a transcript, a summary, customer info, and AI-flagged insights, next to the call recording itself.
One system behind every call a dealership makes.
Sales, service, and customer care used to run outreach in three different tools. Now they run it in one, with the same reporting and the same record of every call underneath all three.
One dashboard, every campaign
Sales, service, and customer care outreach now launch and get measured from the same screen.
Every call, on the record
A transcript, a summary, and AI-flagged insights turn a phone call into something a manager can actually review.
Built to run one rooftop or many
The same system that runs a single dealership's campaigns extends cleanly to a group running dozens.
More work
Explore other stories.
Running a contact center on spreadsheets and disconnected tools?
Let's design the system underneath it.
Show us how your calls get made today, and where the record of them disappears. We'll help you find the right place to start.