Lead with the thesis
Capital-efficient founders, operator mentors, said in one line, up front.
Operator experience you can see at a glance.
A brand and site for a seed fund run by operators: people who've built, scaled, and sold companies, now backing founders doing the same.
- Client
- Mentors Fund
- Partnership
- Since 2017
- Scope
- Strategy · Brand · Website
A real difference that looked like every other VC.
Mentors Fund brings more than money. Its partners have actually built and sold companies. But the old brand didn’t say that. It looked like a bank.
The site also had three audiences to serve at once: founders checking fit, investors weighing ways in, and a portfolio that needed to feel like momentum, not a wall of logos.
Look like progress, not a bank
Energy and clarity, with the confidence to back it up.
One way in per audience
Founders, investors, mentors, and the portfolio each get their own path.
One system, built to grow with the fund.
A signal-inspired mark, an electric-blue accent, editorial type, and light and dark modes. Technical and human at once.
We built the story around one line: Mentors Fund is run by operators who invest in and mentor founders reworking traditional industries. The site leads with that, then backs it up with the people, the portfolio, and a clear way in for each audience.
Everything is modular, so the site keeps up as the portfolio and mentor network grow.
- Brand strategy
- Logo & visual identity
- Content architecture
- Website UX/UI
- Website development
- Responsive design system
A mark that points forward.
Structured, directional, built from parts that work together, and small enough to hold up from a social avatar to a full portfolio deck.
From the thesis to a next step.
The site walks a visitor through it: the thesis, the proof, the operators, the portfolio, then a way to pitch or invest that fits who they are.
One identity, two confident modes.
The same site in light and dark, built on one set of colors and type, so the brand stays recognizable in either mode.
The difference lands before the first call.
Mentors Fund’s thesis, track record, people, and ways to participate now read as one story, for founders and investors alike.
And the team isn’t stuck: one identity and a modular site that keep working as the portfolio, the mentor network, and the model change.
- active companies presented through a clearer portfolio story
- raised by portfolio companies from leading investment partners
- sectors organized around one focused investment thesis
- the year the Augment–Mentors Fund partnership began
“Augment understood that our brand needed to reflect more than investment. It needed to communicate the experience, judgment, and hands-on mentorship behind the fund. They translated that into a distinctive identity and a digital experience that makes our story clear, credible, and easy to engage with.”
Portfolio figures and positioning are drawn from Mentors Fund’s published website.
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