Visual Identity Systems
Logo, color, typography, and art direction — defined once, applied everywhere.
↗Services · Brand Systems
A brand that scalespast the firstlogo file.
We design the identity, color, typography, and art direction that holds together across your site, product, deck, and every touchpoint that comes after.
01What we build
One capability,
every touchpoint your brand hits.
A brand system isn't a logo file — it's the identity, guidelines, and templates that make every future asset feel like it came from the same company, without a redesign each time.
Rebrands for Growing Companies
For teams that have outgrown the identity they launched with.
↗Brand Guidelines & Design Tokens
A living reference your team — and every future vendor — can actually follow.
↗Motion & Sound Identity
How your brand moves and sounds, not just how it looks.
↗Pitch & Investor Deck Systems
A visual language built to survive a fundraise, not just a homepage.
↗Brand Applications
Packaging, merch, environmental — wherever the brand needs to show up next, physical or digital.
↗02How we build it
Story and system first.
Assets second.
Every brand engagement follows the same intensive we use across every capability — structure the story, define the visual direction, then build. It's why the system holds together instead of feeling like a moodboard nobody applied.
- 01Week 1 · Discovery→
Structure
Who you're becoming, not just who you've been — positioning and narrative work before a single color gets chosen.
- Positioning and narrative framework
- Competitive and category audit
- Messaging guardrails
- 02Week 1 · Direction→
Direction
A mood board becomes a real system — palette, type, and art direction, tested against your actual product and content, not just a mockup.
- 3 possible visual directions
- Refined color palette and typography
- Art direction and visual guidelines
- 03Week 2 · Build
Build
A complete brand system — guidelines, assets, and templates — your team can apply without calling us for every new asset.
- Full brand guidelines document
- Design token library
- Editable asset templates
03What's included
Built to launch.
Built to outlast a rebrand cycle.
No mystery line items, no guidelines PDF that nobody opens again. Everything below ships as part of the sprint — tap a line to see why it's there.
A mark that still works at 16px and on a billboard.
Chosen for how they perform across a real product, not just a moodboard.
So every image you commission looks like it belongs to the same company.
How the brand sounds, not just how it looks.
04Client work
Where story and build
have already met.
Five partners, five different problems — drag or scroll through to see how the same process bent to fit each one.
05Where else it extends
The system doesn't stop
at the logo.
06Client stories
“Marina and Ben delivered a creative, fast rebranding with amazing energy and a can-do attitude.”
LCUGK
07FAQ
Before you
book a call.
Every engagement is scoped and quoted after a first call — flat fee, not hourly, with a defined number of revision rounds built in. We'll give you a real number before you commit to anything, based on scope and how many touchpoints need updating.
Both — depends on whether the core idea still holds. We'll tell you honestly if you need a full rebrand or a sharpen-and-extend.
That's the point of calling it a system — if you're also working with us on Web Experiences or Product Design, it's the same underlying direction, not a separate deliverable to reconcile.
You do, fully, once the project is paid in full — files and guidelines included, font licensing terms permitting.
A focused identity refresh runs about two weeks. A full rebrand with guidelines and rollout typically runs 4–6 weeks depending on how many touchpoints need updating.
Yes — that's part of Launch Assets, built from the same brand system so your deck, site, and product all read as one company.
Ready to build a brand
that scales with you?
Book a call and we'll tell you honestly what it'll take.
Book a call→